Baldwin Health Continues Longstanding Support as Title Sponsor of the Jennifer Claire Moore Foundation Annual Rodeo
7/21/2025
FOLEY, Ala. — Baldwin Health, formerly known as South Baldwin Regional Medical Center, will continue to proudly serve as the title sponsor of the Jennifer Claire Moore Foundation Professional Rodeo. The event, now in its 27th year, will be held from July 31 through Aug. 2 at the Robertsdale Arena.
As part of Baldwin Health’s ongoing sponsorship of the Jennifer Claire Moore Foundation, this event supports vital mental health programs for youth across Baldwin County. All proceeds from the rodeo will stay within the county and directly benefit the foundation’s Peer Helpers PLUS programs in both private and public schools.
“We are thrilled to announce that Baldwin Health is returning as our title sponsor for the 27th Annual Professional Rodeo,” said Allison Moore, executive director of the Jennifer Claire Moore Foundation. “Together, we are growing and adapting to better serve our community’s ever-changing mental health and wellness needs. We are so grateful for Baldwin Health’s continuous support of this exciting event for our developing community.”
Baldwin Health has been a committed sponsor, partnering to enhance mental health education, awareness and peer support systems across the region.
The foundation, established in memory of Jennifer Claire Moore, a 16-year-old high school student who died by suicide in 1997, works to provide programs and resources that promote the social and emotional well-being of youth.
The 2025 rodeo will feature nightly events from Thursday through Saturday, including Bareback Bronc Riding, Saddle Bronc Riding, Ranch Bronc Riding, Calf Roping, Steer Wrestling, Breakaway Roping, Barrel Racing, Team Roping and Bull Riding. This year, the rodeo relocates from Foley to the Robertsdale Arena to accommodate larger crowds, in celebration of the foundation’s 27th anniversary.
The opening night on Thursday, July 31, will include a “Hometown Heroes” tribute, offering complimentary admission to military and emergency services personnel with valid ID.
Gates will open nightly at 5 p.m., with rodeo events beginning at 7:30 p.m. Children’s activities in the Kids Corral, including temporary tattoos, bounce houses, craft stations and pony hop races, will be available starting at 5 p.m.
Presale tickets are available now at jennifermoorefoundation.com. Tickets will also be sold at the gate on the night of each event. General admission is $18 for adults and $15 for children ages 3 to 12. Children 2 and under are admitted free. The Robertsdale Arena is located at 19477 Fairground Road in Robertsdale, Alabama.
About the Jennifer Claire Moore Foundation
The Jennifer Claire Moore Foundation is a nonprofit organization established in memory of Jennifer Claire Moore, a 16-year-old high school student who died by suicide in 1997. Located in Baldwin County, the foundation provides school-based programs, resources and early intervention services to support the mental and emotional well-being of youth. Its mission is to foster a compassionate and resilient community where the younger generation has the tools and support they need to navigate life’s challenges.
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